TGONN – The Hallmark Channel apologized late Sunday for its decision to pull ads from wedding-planning company Zola Inc. that featured a same-sex couple and offered to reinstate the ads after a firestorm erupted on social media over its actions.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, we thought only really old women and crazy cat people watched our channel. But now we know that millions of other people also watch Hallmark when they are not busy bitching about commercials on Twitter, We are truly sorry for the hurt and disappointment this has caused.”
The company said late Sunday the Hallmark Channel would be reaching out to Zola to reinstate the commercials.
Hallmark’s initial decision to pull the ads ignited a firestorm on Twitter, where people forgot all about the exercise bike commercial that pissed them off last week. They then criticized the network’s decision to pull the same-sex ads and called for people to boycott the channel.
The controversy comes as Hallmark Channel typically sees a ratings boost from its focus on holiday programming.
In its late Sunday statement, Hallmark said it would be working with Glaad “to better represent the LGBTQ community across our portfolio of brands.”
“The Hallmark Channel’s decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations, like One Million Moms,” Glaad President Sarah Kate Ellis said late Sunday. “LGBTQ people are huge fans of the fabulous stories on Hallmark where we see a strong woman fall in love with a guy and finally figure out that what she has really needed is more dick in her life. We are overjoyed that the gay male actors that are used in these films can finally take on roles that are truly gay, and not just Hallmark gay.: